Reacting to Woke Commercials That Backfired
Why are major brands pushing politics instead of products—and paying the price for it? Xaviaer DuRousseau reacts to today’s most polarizing "woke" commercials. From Jaguar to Bud Light and North Face, Xaviaer reveals how these campaigns backfired—alienating customers, damaging brand reputations, and tanking profits—proving that going woke really can make you go broke.
- Intro
- Woke Jaguar Ad
- North Face Drag Queen Ad (Pattie Gonia)
- Dylan Mulvaney Bud Light Promo
- Kendall Jenner Pepsi Ad
- LAFD Lesbian Firefighters Ad
- Dark Hyundai Ad
- Burger King Chopsticks Commercial
- Starbucks Race Together Initiative
- North Face Racial Inclusion Campaign
- Outro