Director, Marketing (Kids Content) (Los Angeles)

PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great.

PragerU is proud to announce the launch of PragerUKids. This is a newer program in our organization dedicated to bringing parents the resources, support, and tools to teach children about America’s blessings and limitless opportunities. Our aim is to inoculate children against the indoctrination being taught in government schools today, and we will do this through a variety of edutainment content/programming, live events, newsletters, and community. We have a unique niche in providing supplemental educational material for children, all of which is non-partisan in nature.

Duties and Responsibilities:

• Serve as in-house champion for the program and brand

• Interface with corporate marketing team on presence, scheduling, and frequency of digital promotion for the brand including:

  • Social media posts

  • Email newsletters

  • Paid advertising

• Write marketing collateral for all components as needed (including web copy, email, social)

• Be familiar with, and market each of the unique shows/projects within each tier of our programming:

  • K-2nd grade

  • 3rd-5th grade

  • 6th grade and up

• Market our printed books to be released on Amazon 

• Ensure our fundraising team is kept abreast of sponsorship opportunities within the program

• Target both parents and children with appropriate advertising channels

• Be CREATIVE and innovative/initiate ideas for outreach for desired audience

Requirements: 

• 5-7+ years of experience serving in a similar marketing role, i.e.

  • Brand Manager for a known entity

  • Account-side at a national ad/media agency

  • Marketing Manager/Director for an established firm

• Strong familiarity with digital channels and effective promotion within

  • Facebook, Instagram, YouTube, others

  • Promoting products on Amazon

• Understanding of children’s marketing strategies, and ability to connect with audiences

• Excellent verbal/written communication skills, strong knowledge of MS Office software

• Desire to bring a love of America into today’s children!

How to Apply:

To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to careers@prageru.com. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.