American Media, Soviet Tactics
The job of a journalist is to report facts, add context where necessary, and leave it to the consumer to decide what he thinks. In this video, James O’Keefe, founder and president of Project Veritas, explains why fewer and fewer people trust modern-day “journalism.”
The more mainstream media outlets let political bias and ratings drive their coverage, the less truth they provide the public.
- In Project Veritas’ first “American Pravda” undercover video, CNN Health Supervising Producer John Bonifield said of the Trump/Russia connection his network was pushing, “I think the president is probably right to say, like, ‘Look, you are witch-hunting me. You have no smoking gun; you have no real proof.’” The “collusion” story, he suggested, was largely about ratings.View Source
- Bonifield admitted there is an “automatic bias” in the network against traditional social views.View Source
- CNN’s Jimmy Carr, an associate producer for “New Day” with Chris Cuomo, told a Project Veritas undercover reporter that American voters are “stupid as sh*t.”View Source
- Related reading: “American Pravda: My Fight for Truth in the Era of Fake News” – James O’KeefeView Source
Many of America’s once widely trusted sources of news have increasingly allowed partisan political bias to dictate their coverage.
- Among the more widely revered outlets to increasingly embrace partisan political bias in its reporting is The New York Times. Nick Dudich, the Times’ audience strategy editor, told an undercover reporter with Project Veritas that he hoped to use his social media position to make President Donald Trump’s life as difficult as possible, including getting people “to boycott going to his hotels.”View Source
- The Times later denied that Dudich had such authority and said that he appeared to have “violated our ethical standards and misrepresented his role.”View Source
- Des Shoe, a senior staff editor for The New York Times, told an undercover reporter, “I think one of the things that maybe journalists were thinking about is…if we write about [Trump], about how insanely crazy he is and how ludicrous his policies are, then maybe people will read it and be like, oh wow, we shouldn’t vote for him.”View Source
- According to Times’ handbook on journalistic ethics, journalists may not do “anything that damages The Times’ reputation for strict neutrality in reporting on politics and government.”View Source
- WATCH: “Why No One Trusts the Mainstream Media” – Sharyl AttkissonView Source
The mainstream media holds reporting from the left and right to different standards—and always to the advantage of the progressive agenda.
- New York Times executive editor Dean Baquet said Project Veritas’s undercover recording of one of the Times’ employees being honest about his motives wasn’t true journalism.View Source
- However, when the Times published a 2012 undercover video of Republican Presidential candidate Mitt Romney’s infamous 47 percent comment, they praised it as “offering a rare glimpse of [Romney’s] personal views.”View Source
- WATCH: James O’Keefe responds to “not a journalist” claim by NYT’s Dean Baquet.View Source
- Related reading: “Breakthrough: Our Guerilla War to Expose Fraud and Save Democracy” – James O’KeefeView Source
America’s public news outlets NPR and PBS have demonstrated that they’re as biased to the left as most private mainstream news outlets.
- Many of NPR and PBS’s top broadcasters are outspoken liberals.View Source
- Project Veritas obtained video of Ron Schiller, President of the NPR Foundation, calling the Republican party “white, middle-America, gun-toting...they’re seriously racist, racist people.”View Source
- After the Project Veritas investigation, NPR CEO Vivian Schiller and NPR Foundation President Ron Schiller both resigned.View Source
- WATCH: “Can You Trust the Press?” – Judith MillerView Source
Why are so many Americans turning away from the mainstream media? The media’s no longer committed to reporting the unbiased truth.
- Most of America’s newsrooms are liberal bubbles. A 2017 Pew Research Center poll found that liberal reporters and editors outnumber conservatives 5 to 1.View Source
- That trend has been true for years. According to a Pew Research Center poll, in 2004, 34% of national journalists identified as liberal and just 7% identified as conservative.View Source
- In response, many conservative voices have migrated away from mainstream news sources into the alternative media.View Source
- The established media has high barriers to entry that make it difficult for alternatives to enter the market.View Source
- Related reading: “I’m A Liberal, And I Agree With Sean Hannity That American Journalism Is Dead” – Saritha PrabhuView Source
The communist government of the former Soviet Union thought that by controlling access to information, they could keep their citizens in line.
Consistent with the Orwellian nature of the Soviet Union, the country’s most important newspaper was Pravda. “Pravda” is the Russian word for “truth.” But Pravda was not truth. It was full of lies.
But here’s the thing: Almost no one in the Soviet Union was fooled. They knew they were being lied to. Ironically, unlike most citizens in the Soviet Union, citizens in 21st-century America are fooled by their news media. We think we’re getting the real story from our major media, but we’re not. When we tune into the networks, or read the New York Times or the Washington Post, we’re actually getting a sharply slanted version of the news. Slanted to the left.
This should deeply concern people on both sides of the political divide. To make informed decisions, a free society needs a press it can trust—not one that is hopelessly biased.
In 2017, Project Veritas sent out undercover reporters to see how committed the major media was to objective news gathering, specifically as it regarded the newly-elected president, Donald Trump.
Our first report focused on CNN. A producer there, John Bonifield, acknowledged the lack of evidence for his network’s efforts to link the Trump campaign and the Russian government in a plot to rig the 2016 election. Bonifield told us, “I think the president is probably right to say, like, ‘Look, you are witch-hunting me. You have no smoking gun; you have no real proof.’”
So, why was CNN so relentless in hammering the Russia collusion narrative? Ideology—"the election wasn’t legitimate”—and ratings. As Bonifield noted, the Trump/Russia collusion story was “good for business.”
Next, we released another series of reports, these on the New York Times. First, we heard from Nick Dudich, the paper’s “audience strategy editor.” Dudich told our undercover reporter he was responsible for choosing which New York Times videos go on Facebook, YouTube, and Instagram. Dudich boasted, “My imprint is on every video we do.”
And what was that imprint about? As Dudich, who worked on both the Obama and Hillary Clinton campaigns, told our reporter, he hoped to use his position to make the president’s life as difficult as possible.
“I will be objective,” he told our reporter with undisguised sarcasm before revealing his true intentions: “No, I’m not. That’s why I’m here.” Dudich told us he returned to journalism precisely in order to remain politically active.
Next, we met Des Shoe, an editor for the paper. She made it clear where she stood. “I think one of the things that maybe journalists were thinking about is, like, oh—if we write about [Trump], about how insanely crazy he is and how ludicrous his policies are, then maybe people will read it and be, like, oh, wow—we shouldn’t vote for him.”
According to the Times’s own handbook on journalistic ethics, journalists “may not do anything that damages The Times’s reputation for strict neutrality in reporting on politics and government.”
So, given such a breach of the Times’s own standards, we expected the newspaper to come down hard on Dudich and Shoe. Instead, they came down hard on us!
Executive editor Dean Baquet said I was a “despicable person” for recording one of his employees telling the truth. Yet, when the Times publicized a 2012 undercover video of Republican presidential candidate Mitt Romney saying that 47 percent of Americans wouldn’t vote for him because they were dependent on the government, they praised it as “offering a rare glimpse of [Romney’s] personal views.”
In fact, in his attack on us, Baquet unwittingly gave the whole American media game away. A real journalist, he told a panel at the National Press Club, “has to have in his or her heart a desire to make society better.”
The Times’s editor is wrong. Real journalists want to pursue the truth. Then they let the citizens use that truth to build a better society. When journalists shape news to fit their vision of a better society, they’re not doing their job.
Perhaps this wouldn’t be so bad if the major media would just admit their political motives. But they don’t. On behalf of their own narrow agenda, they lie, distort and exaggerate. And they expect us to call it Pravda.
But, with each passing day, fewer and fewer Americans are willing to do so.
I’m James O’Keefe, founder and president of Project Veritas, for Prager University.