Gad Saad

Dr. Gad Saad is a professor of marketing at Concordia University in Montreal, Canada. He has held visiting associate professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His Psychology Today blog ("Homo Consumericus") and YouTube channel (THE SAAD TRUTH) have garnered 6.4+ million and 20.8+ million total views, respectively. He recently started a podcast titled The Saad Truth with Dr. Saad, which is available on all major podcast platforms.

In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released on October 6, 2020. He received a B.S. in 1988 and an MBA in 1990, both from McGill University, and his M.S. in 1993 and Ph.D. in 1994 from Cornell University.