
"The Hustle: Rise & Grind–Cozy Coffee" Lesson Plan
Students will learn key business concepts—Minimum Guarantee, Creative Branding, and Point of Sale—and apply them by designing their own small business strategies.

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Students will learn key business concepts—Minimum Guarantee, Creative Branding, and Point of Sale—and apply them by designing their own small business strategies.

Students will understand that market structures vary in their level of competition, and that imperfect competition influences efficiency, pricing, and consumer options in the real economy.

Step into the world of perfect competition, where prices, choices, and efficiency collide! Students grades 6 and up will discover how economists imagine a flawless market—and why the real world…

In this lesson, students explore how discipline and long-term thinking drive entrepreneurial success through the story of Caleb Nguyen’s landscaping business. By examining financial sacrifice,…

In this lesson, students will understand that government intervention can sometimes correct market failures, but such action should be careful and limited because markets function best when buyers…

Subsidies sound like free money, but do they really help? In this lesson, students explore how government incentives shape markets, weighing whether subsidies create innovation and opportunity—or…

Bring entrepreneurship to life with The Hustle: From Rollers to Real Estate! In this engaging lesson, students explore how young business owners grow by managing time, delegating tasks, and taking…


What does it take to turn a passion into a luxury business? In this lesson inspired by The Hustle: Mane Attraction, students explore how planning, pricing, and customer experience transform a…

Discover how good intentions can go hilariously (and disastrously) wrong in this engaging economics lesson for grades six and up. Students explore real and historical examples of incentives…
Explore how national budgets really work in this engaging, real-world economics lesson! Students learn the impact of government spending, borrowing, and debt through relatable examples, interactive…