PragerU, a high-growth nonprofit with conservative values, is looking for a full-time, in-house Vice President of Marketing to help lead a growing digital-heavy media team. This role would report to our Chief Marketing Officer and manage a team of 10+ digital specialists. Functions overseen would include social media, paid ads, PR/communications, email marketing, design/animation, and website/brand positioning. Also helpful would be a background in paid sponsorships, influencer management, and nonprofit fundraising. We do not seek to just garner views, but IMPACT as well as we change hearts and minds across America.
MUST be well-versed in online revenue and digital marketing for a $15-25M+ organization, with 10+ years of experience to be considered for this role.
Duties and Responsibilities:
Evaluate opportunities for increasing revenue growth whether through email marketing techniques, sponsorship sales, and/or utilizing other in-house resources
Maintain relationship with PR firm on a day-to-day basis, evaluating opportunities and optimizing our brand reach/visibility
Providing leadership on email rentals/partnerships, online partnerships, etc.
Work with CMO on splitting projects requiring senior leadership - donor sponsorships, communication, reports, etc.
Implement best practices for team growth
Keep the team focused on not just what’s most important today with news cycle, but overall mission/vision of the organization
Constantly evaluate ongoing allocation of resources between website/brand and content posted on social media/other channels
Reassess focus given to each of our content lines, and look to optimize for performance/fundraising
10+ years of experience in marketing with a strong focus on online marketing
Strong email / direct marketing list partnership and general revenue expansion history
Know the space - conservative media - like the back of your hand
Experience assessing existing marketing tactics and approaches within the marketing organization and making improvements where necessary
Experience in strategic planning and execution
Proven ability to establish trust and loyalty, and develop and motivate a high performing team
Exceptional verbal and written communication skills
Love of traditional American values - life, liberty and the pursuit of happiness
How to Apply:
To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to email@example.com. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.
What We Do
We make exceptional video content that advances Judeo-Christian values. We distribute that content through a sophisticated marketing strategy. By reaching millions of people every day, we educate, influence, and change minds. To learn more about PragerU, visit http://prageru.com.
Our Vision: A world committed to life, liberty, and the pursuit of happiness.
Our Mission: To promote what is true, what is excellent, and what is noble through digital media.
Where Can You Find PragerU?