Brian Johnson, also known as The Liver King, grew to viral Internet fame and riches eating raw animal organs, promoting “ancestral living,” and doing barbarian challenges, all while being unbelievably jacked. For years, he’s denied allegations that he was using, but it’s now been proven that he was spending over $10,000 per month on steroids. He’s come out with an apology video, but is it too little, too late? And what does his rise and fall say about social media fame in our culture? Let’s get into it.