PragerU, a high-growth nonprofit with conservative values, is looking for a full-time, in-house Sr. Digital Media Buyer to join the marketing team and oversee all paid advertising for the organization.
Duties and Responsibilities:
Under the direction of the CMO, implement the marketing strategy and provide leadership for all paid advertising efforts
Oversee all digital and social media advertising campaigns to meet budgets and goals. Optimize campaigns for performance
Provide detailed analytics and reports to evaluate advertising performance
Develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads
Measure ad effectiveness and optimize if needed
Create, review, approve, and revise copy
Oversee media buying
Manages the implementation of native content and video placements through ad servers, on-site and on platforms
Monitors all campaigns daily for performance using metrics from a variety of sources, as needed, including Google Ad Manager, Google Analytics, video players, social platforms and third-party measurement tools
Manages the optimization of ongoing campaigns based on performance metrics
Identify potential markets
3-5 years experience minimum in managing paid advertising campaigns.
Work experience with Google Ad Manager, Facebook Ad Manager, and similar ad platforms, web content management systems and basic HTML.
Strong analytical skills, extreme attention to detail, and the ability to handle several projects at once under deadline pressure are essential.
Ability to analyze the key metrics needed to measure success & synthesize actionable next steps.
Must be fluent in Microsoft Office applications and possess strong communication skills, particularly the ability to interpret data and convey technical details to a variety of audiences.
Proven ability to work effectively with both internal team members from multiple divisions and outside clients.
Excellent analytical and project management skills.
An ability to multitask and perform under tight deadlines.
A team player!
How to Apply:
To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to firstname.lastname@example.org. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.
What We Do
We make exceptional video content that advances Judeo-Christian values. We distribute that content through a sophisticated marketing strategy. By reaching millions of people every day, we educate, influence and change minds. To learn more about PragerU, visit http://prageru.com.
Our Vision: A world committed to life, liberty and the pursuit of happiness.
Our Mission: To promote what is true, what is excellent, and what is noble through digital media.
Where Can You Find PragerU?