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Sr. Ads Manager

Summary:

PragerU, a high-growth nonprofit with conservative values, is looking for a full-time, in-house Sr. Ads Manager to join the marketing team and oversee all paid advertising for the organization. 

Duties and Responsibilities:

  • Under the direction of the CMO, implement the marketing strategy and provide leadership for all paid advertising efforts

  • Oversee all digital and social media advertising campaigns to meet budgets and goals. Optimize campaigns for performance

  • Provide detailed analytics and reports to evaluate advertising performance

  • Develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads

  • Measure ad effectiveness and optimize if needed

  • Create, review, approve, and revise copy

  • Oversee media buying

  • Manages the implementation of native content and video placements through ad servers, on-site and on platforms

  • Monitors all campaigns daily for performance using metrics from a variety of sources, as needed, including Google Ad Manager, Google Analytics, video players, social platforms and third-party measurement tools

  • Manages the optimization of ongoing campaigns based on performance metrics

  • Identify potential markets

 

Requirements: 

  • 3-5 years experience minimum in managing paid advertising campaigns.

  • Work experience with Google Ad Manager, Facebook Ad Manager and similar ad platforms, web content management systems and basic HTML.

  • Strong analytical skills, extreme attention to detail and the ability to handle several projects at once under deadline pressure are essential.

  • Ability to analyze the key metrics needed to measure success & synthesize actionable next steps.

  • Must be fluent in Microsoft Office applications and possess strong communication skills, particularly the ability to interpret data and convey technical details to a variety of audiences.

  • Proven ability to work effectively with both internal team members from multiple divisions and outside clients.

  • Excellent analytical and project management skills.

  • An ability to multitask and perform under tight deadlines.

  • A team player!

How to Apply:

To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to careers@prageru.com. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.

What We Do

We make exceptional video content that advances Judeo-Christian values. We distribute that content through a sophisticated marketing strategy. By reaching millions of people every day, we educate, influence and change minds. To learn more about PragerU, visit http://prageru.com.

Our Vision: A world committed to life, liberty and the pursuit of happiness.

Our Mission: To promote what is true, what is excellent, and what is noble through digital media.

Where Can You Find PragerU?

Find us on YouTube, Facebook, Twitter and Instagram

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