Work from end-to-end on covering the planning, implementation, optimization, analysis, and reporting of campaigns. Our core product is digital content and we need a talented, hungry, self-starting individual to work on integrating data across all platforms to assess if our content is ‘working’ — give us qualitative/quantitative data on views, engagement, viewing time. Trace different pieces of content to fundraising effectiveness, work on custom targeted email funnels, and more.
Duties and Responsibilities:
Evaluate ROI for advertising and media spends
Integrate current data systems to analyze success of campaigns
Maintain, update, and clean contact lists to always remain current
Analyze data from multiple departments to reach conclusions and help discover areas for improvement
Create system for tracking metrics/success of digital content across multiple platforms
Define and drive all levels of campaign performance management, reporting, and analytics — bring insights to the management team based on research
Create recurring and ad-hoc reporting and data analysis to support execution and measurement of marketing activities
Manage large-scale email marketing campaigns from development to execution
Establish targeting strategies and list segmentation based on performance data for each campaign
Responsible for compiling, analyzing, and leveraging performance data to both identify optimization for current email strategy and develop new opportunities for growth
4+ years of experience in a related field, with strong knowledge of data science and business intelligence with large, complex data sets
Proficiency in SQL, Python, Excel, Google Analytics/Tag Manager, Social Media analytics and other key platform/statistical tools
Experience in conducting database analytics/data-driven marketing with solid understanding of marketing automation concepts and practices
Has understanding of social media APIs and integration with centralized system
3+ years experience in technical email marketing for large lists (1M+)
Strong understanding of consumer segmentation and testing
Extensive knowledge of MailChimp, Excel modeling
Excellent written and verbal communication skills
Commitment to PragerU’s mission, and excellence in all endeavors
How to Apply:
To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to firstname.lastname@example.org. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.
What We Do
We make exceptional video content that advances Judeo-Christian values. We distribute that content through a sophisticated marketing strategy. By reaching millions of people every day, we educate, influence and change minds. To learn more about PragerU, visit http://prageru.com.
Our Vision: A world committed to life, liberty and the pursuit of happiness.
Our Mission: To promote what is true, what is excellent, and what is noble through digital media.
Where Can You Find PragerU?