PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great. We were born in the digital space, and as we scale to close to 100(!) employees, we need a leader who can help bring in the vision and creativity to make sure we are aligned in our marketing outreach. We have a great paid ads team, so we don’t need you to focus on that. Instead, we need someone who can:
May go up to VP, Integrated Marketing level for the right person.
Duties and Responsibilities:
Employ a holistic, 360-degree integrated marketing approach to our brand, products and voice across all platforms - digital and traditional
Tie in current events/news to opportunities internally on our website, mobile app, social media, filmings, etc.
Always be thinking about ‘added value’ and promotional tie-ins and coordinate internally to exploit opportunities
Conceive marketing campaigns and go-to-market strategies, marketing plans, and annual corporate goals and priorities
Partner across the business to gather, analyze and apply relevant customer insights and data to help define effective and innovative strategic marketing approaches
Develop and manage messaging roadmap, strategy, and content development for external communications
Minimum 7-10 years of experience in leading, developing and executing successful integrated marketing programs
KNOW OUR SPACE - be familiar with social media channels, conservative hosts/presenters and our unique brand
Strong office software knowledge (Word, Excel, PowerPoint, etc.)
Ability to manage others, contribute individually, and manage outside vendors as needed
Resourceful self-starter who can work both independently and collaboratively; able to accomplish projects with little supervision
Strong project and time management skills; comfortable with frequent change and short lead times
Ability to work successfully with some ambiguity
Strategic thinker who is also willing to roll up their sleeves and execute the details
Possess high professionalism and poise; remain composed in high-stress situations
How to Apply:
To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to email@example.com. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.
What We Do
We make exceptional video content that advances Judeo-Christian values. We distribute that content through a sophisticated marketing strategy. By reaching millions of people every day, we educate, influence and change minds. To learn more about PragerU, visit http://prageru.com.
Where Can You Find PragerU?