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Director, Marketing/Email Analytics

Work from end-to-end on covering the planning, implementation, optimization, analysis and reporting of campaigns. Our core product is digital content, and we need a talented, hungry, self-starting individual to work on integrating data across all platforms to assess if our content is ‘working’ - give us qualitative/quantitative data on views, engagement, viewing time. Trace different pieces of content to fundraising effectiveness, work on custom targeted email funnels and more.

Duties and Responsibilities:

Marketing/Product

  • Evaluate ROI for advertising and media spends

  • Integrate current data systems to analyze success of campaigns

  • Maintain, update and clean contact lists to always remain current

  • Analyze data from multiple departments to reach conclusions and help discover areas for improvement

  • Create system for tracking metrics/success of digital content across multiple platforms

  • Define and drive all levels of campaign performance management, reporting, and analytics - bring insights to the management team based on research

  • Creates recurring and ad-hoc reporting and data analysis to support execution and measurement of marketing activities

Email

  • Manage large scale email marketing campaigns from development to execution

  • Establish targeting strategies and list segmentation based on performance data for each campaign

  • Responsible for compiling, analyzing and leveraging performance data to both identify optimization for current email strategy and develop new opportunities for growth

Requirements:

Data

  • 4+ years of experience in a related field, with strong knowledge of data science and business intelligence with large, complex data sets

  • Proficiency in SQL, Python, Excel, Google Analytics/Tag Manager, Social Media analytics and  other key platform/statistical tools

  • Experience in conducting database analytics / data-driven marketing with solid understanding of marketing automation concepts and practices

Email

  • 3+ years experience in technical email marketing for large lists (1M+)

  • Strong understanding of consumer segmentation and testing

  • Extensive knowledge of MailChimp, Excel modeling

General

  • Excellent written and verbal communication skills

  • Commitment to PragerU’s mission, and excellence in all endeavors

  • Bachelor's Degree

To apply, please send a resume and cover letter to careers@prageru.com. In your letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.

Our Vision​ - A world committed to life, liberty and the pursuit of happiness

Our Mission- To promote what is true, what is good, what is excellent and what is noble through digital media.

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